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Student Work 2023
Live Client

IKEA
THE ROOMMATE
ESCAPE

Challenge
Increase Gen-z footfall in IKEA stores.

Insight
Most 18 -25-year-olds in Toronto stay with their roommate, and every roommate has
a bad roommate story.

Credits

Shreyas Karambelkar  AD
Aliya Khatri  CW

Idea
Position IKEA as the destination to get away from that bad roommate.

Insight.jpg

Out of home

Wild postings.jpg
Subway.jpg
Outdoor.jpg
Artboard 1.png
Artboard 1 copy.png
Artboard 1 copy 2.png
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