top of page
Student Work 2023
Live Client
IKEA
THE ROOMMATE
ESCAPE
Challenge
Increase Gen-z footfall in IKEA stores.
Insight
Most 18 -25-year-olds in Toronto stay with their roommate, and every roommate has
a bad roommate story.
Credits
Shreyas Karambelkar AD
Aliya Khatri CW
Idea
Position IKEA as the destination to get away from that bad roommate.
Out of home
bottom of page