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Student Work 2023
Live client
Problem
Gen Z and Millennials want to spark change and create a fresher world, but are unsure where to start.
NICORETTE
BE A QUITTER
Insight
Smoking is not the only thing we do every day that does not serve us. Other daily self-deprecating habits include imposter syndrome, people-pleasing, etc.
Credits
Shreyas Karambelkar AD
Jay Bawar AD
An Trinh CW
Idea
Nicorette empowers you to become a quitter - not only quitting cigarettes but anything that does not serve you.
Manifesto
Out of home
Microsite
Social
Reactive Content
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