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Student Work 2023
PENGUIN
READER'S IDENTITY
Challenge
FIre up Gen-z readers with new penguin merchandise.
Insight
Stories have the power to shape and influence our identities. And nobody values Authenticity and originality more than Gen-Z.
Credits
Shreyas Karambelkar AD
Jamie Doyle CW
Idea
The Reader's Identity is a set of Merchandise that empowers Gen-Zto express themselves and be a partof reading community.
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